Blog about Internet marketing strategies - social media, & SEO

Archive: August, 2011

Google Search and AdWords Research with SEMRush

SEMRush Logo
SEMRush is an online tool for Google organic keywords, AdWords and competition research. SEMRush analyzes data from its millions of keywords and domains database. This tool is as simple as entering your (or competitor) domain name or keyword to get back insights to the organic keywords, AdWords keywords, competition analysis and more. SEMRush is an essential tool for online marketers!

Let’s look at some of the features of SEMRush that makes it such a great tool. For reference I have used cheapflights.com as the website under consideration and categorized the results into three types of reports: Organic, AdWords and competitor analysis. These reports can be easily viewed from the navigation on the left. The results can be exported to various formats as well.

1) Organic Keywords Report
The first visible results are the organic keywords results. Among others, this shows the organic keyword list, its traffic share on the website, the URL triggered by that keyword and the position of that keyword on Google, each of which can be sorted. For example you can sort by your best ranked keywords. It even shows the volume of search in other countries (SEMRush currently supports 9 countries).

SEMRush Google organic report

2) AdWords keywords Report
This shows the keywords that trigger the AdWords ad, position of ad in Google, search volume, cost for ad, competition and other details. You can even view the ad copy. Quite a handful if you want to know your competitor ads.

SEMRush AdWords

3) Competition Research Reports
The remaining reports show the competitors in organic or AdWords. These are

  • Competitors in organic search,
  • Competitors in AdWords,
  • Unique AdWords Ads (ad copy),
  • Potential ad/traffic buyers, and
  • Potential ad/traffic sellers

SEMRush competitors
SEMRush ad buyers sellers

An interesting addition is the competition graph, where you can compare various properties such as search traffic or number of AdWords to your competitors in graphical format.

SEMRush trend graph

You can also use the SEMRush competition research by starting with target keywords to find the related keyword variations and competing websites.

SEMRush keyword search

Free version of SEMRush shows the first 10 results in the report only. So you may want to upgrade to pro version to view the full reports. SEMRush is a tool by the same team that brought popular SEO tools such as SeoQuake and WhoRush. And SEMRush is among the best search engine marketing tools available.

Start using SEMRush

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Basic SEO tips for website

Who doesn’t want to rank the highest on search engines such as Google or Yahoo? Follow these basic search engine optimization (SEO) tips to help your website rank better.

  • Do some keyword research first. It helps to know about the important keywords to target.
  • Buy a domain name with keyword if possible. Domain names cannot be changed later.
  • Use keywords throughout the web site. But focus on only one keyword per page.
  • Create a sitemap. Sitemaps help search engines crawl your website better.
  • Avoid using Flash. Flash are not indexed properly by search engines.
  • Go for search friendly website design. Navigation should be easy for visitors as well as search engines.
  • Apply META tags optimization. These are the tags that are indexed by search engines and should be used wisely.
  • Apply ALT tags optimization. Search engines don’t recognize images, so don’t forget to give description of your images.
  • URL structure optimization for dynamic pages. Include keywords in them or use search friendly content management system (CMS) such as WordPress.
  • Control overall page size. Smaller size pages are better for users as well as Google.
  • Use headings. Headings are good place to put your keywords.
  • Optimize anchor text for your links. Links should include keywords for best results.
  • Get links to your website. This can be using link exchange or using social media.
  • Do social media optimization. Sites such as Facebook and Twitter can be used to target your keywords.
  • Put fresh content online. Having new useful content always helps in SEO.
  • Do not fool search engines. Bad ethics or bad tactics eventually backfire at your online business too.

Interested in SEO for your website?

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