Blog about Internet marketing strategies - social media, & SEO

Archive: August, 2012

Top 5 Secrets for Online Business through SmartPhones

The following is a Guest Post.

Doing business these days requires more than just creativity and originality. Back in the 1990s, a unique idea and strong aggressive spirit are all you need for your business to thrive. Things are now different. You need to be technically updated.

The Smartphone is a very useful piece of technology. People use it heavily for media. But many do not realize these gadgets can be very useful for business purposes as well.  This article introduces some of the best business-friendly applications available for Smartphone.

Google Calendar

With Google Calendar, you will never be missing any of your appointments and meetings. These are not your ordinary phone calendars where you can place events and select alarms. This is an application that synchs with all the necessary things that you ought to know about your week ahead. This will note down everything from your grandmother’s birthday to your boss’ upcoming party. It synchs your social sphere with your business sphere so that you can plan on both areas without having to give up one for the other.

LinkedIn

LinkedIn is a large network that allows people to create their professional profile online. It is a way to share personal and business contact details among people in a network like those who went to the same university.

There is nothing illegal in picking that phone up and calling some old buddy from college who is now a top executive in a company that offers your dream job and dream position. With LinkedIn, you are just minutes away from accessing your friend’s personal and business contacts

Orchestra

Orchestra is an application that is used to manage your to-do list. With Orchestra, you will no longer need to carry that ironic mini-notebook at the back of your pants, which is rather bulky. Noting down your to-do list is now as easy as it can be. When one fascinating idea comes up, you just simply grab your Smartphone and note it down. When you meet someone important who happens to remind you of a job opening, you simply need to write it down on your Smartphone.

Dropbox

There are a handful of ways to share files with your colleagues. However, the easiest and probably the most hassle-free is the Drop box. This application is a gift from heaven. It lets you share any kind of file to your colleagues. Your partners can do the same on their own smartphones and on their own files. With this application, you can practically synch all your public files so that the cooperation can start even when you haven’t met each other yet. The next time you plan a monthly meeting with your partners, you might want to send the agenda and other stuff that needs to be acted upon through this application. This is one way to expedite your meetings.

CardCloud

The CardCloud is an application in your mobile phone which you can use to create digital business card. It is easy to share to others through the phone or email. The recipient of the card does not need to install the application in his mobile phone. With CardCloud, you will never run out of business card again. And you can save some money, too, as there would be no need to print your business cards. It is a high-tech way to advertise you.

These are just some of the applications that you can take advantage of to help your business step up and become competitive.  These are meant to make life easier and more convenient so that you can focus on the more essential aspects. If you have not tried these yet, go ahead and use them, you can get them for free.

About the Author:

mason brown

Mason Brown is marketing lead at Arcapps.com, which provides quality Mobile app development using advanced technologies. His passion to write on technology subjects.

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Online Business through Real Estate Sale

The following is a guest blog. Email me at roshanjoshi@gmail.com with the subject ‘Guest Blog’ if you are interested in guest blogging.

In today’s rocky real estate landscape, selling properties is a risky proposition. With the ups and downs in the real estate market over the past four years, it may seem unwise to start a new venture. However, by using tools available online, entrepreneurs can make money advertising real estate while assuming virtually no risk.

Capitalizing on Sellers

Create a website that allows homeowners to post homes for sale. Many homeowners want to market their homes themselves, rather than using the services of a real estate agent. That means more money in their pockets when the home sells.

To advertise their home, wise owners look to the Internet to find websites where they can list their property and its selling points. By creating a website where owners can do this, you can stand to profit from owner’s need for advertising. Charge a monthly fee that allow owners to post their home for sale on your site. Offer higher cost monthly service packages that provide targeted advertising options for owners’ properties.

How to Advertise Real Estate Online

Targeting potential buyers online is much more effective than relying on the glossy real-estate magazines and newspaper advertising of the past. Online media also helps you reach buyers who are relocating or investors seeking out income property.

Using the home’s unique selling points, target buyers on niche web sites such as school-related groups, parenting pages, or ethnic sites. If the home has plenty of pastureland for horses, try hitting up equestrian blogs and message boards. Lakefront homes might attract fishermen. Regardless of your target audience, there are simple ways to reach
them online.

1. Through Facebook ads.

A focused way to target potential buyers is through Facebook ads. You don’t want to advertise that a home is perfect for hipsters without kids, but you can silently target this demographic group using keywords in Facebook’s advertising. Be more selective by placing Facebook ads based on the user’s age, employer or even zip code.

2. By using real estate search engines.

Advertise homes for sale on gigantic real-estate search engines like Zillow, Realtor.com and Trulia. Paying for an ad will help the home come up on the first search page rather than on the 20th page of listings. You must ensure you have a high-profile position on the sites buyers frequent during their home search.

3. Through keyword advertising.

Use keywords on Google to attract the right audience to your listing page. Make sure your site is search engine optimizedso your listings will return at the top of search results.

4. Via Twitter. 

Use Twitter creatively to get exposure for homes being sold online. You can tweet brief but descriptive facts about a home to entice buyers in a specific niche by using hashtags. For example, “#gardeners should check this one out” or “my #kids loved this playroom.” Send links to amazing pictures via Twitter when appropriate.

You can make money selling real estate online if you create ways for owners to advertise homes they want to sell. Make sure you can offer a variety of online advertising options, so that sellers will pay you the highest monthly premium for your services. Using this method, you can take advantage of people who want to sell their homes, but avoid
loosing money in a turbulent marketplace.

About the Author:

hadi-arti

Hadi Arti is a partner & CEO at RE/MAX Executive Realty, a Charlotte North Carolina Real Estate company providing the most-up-to-date listing in Charlotte, North Carolina. Hadi has more than 30 years of residential real estate experience as a Realtor, broker, and home builder.

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Brands that Rule IT World Today

The following is a guest blog. Email me at roshanjoshi@gmail.com with the subject ‘Guest Blog’ if you are interested in guest blogging.

In today’s world, IT companies are taking over and establishing themselves as the top brands in the world. Apple, Google, Microsoft and IBM are four of the top five brands in the world, with the other brand in the top 5 being McDonald’s. One thing that these companies all have in common is that they have catchy, relevant names. A naming agency can do wonders for any business, and that has obviously been the case for these top four IT companies.

Apple is king

There is no other company that is more important than Apple right now, and this is a company that definitely benefits from a simple, yet catchy namesake. Although a naming agency is not required for all amazing names, they are usually used when you need to some up with something as amazing as “Apple.” The company is valued at $183 billion right now, which means the entire population of the
world would not be able to buy the company if they all put in $20 each.

IBM is still in power

IBM is a company that has been around for a long time, and this is one company that probably did not need the help of a naming agency. When you make quality products that are needed in every part of the globe for such a long time, it makes sense when your company becomes the second biggest brand in the world.

Google gets its hands in everything

Google is the company that seems to try to get its hands into every business that is about to take off and explode. The company is valued at $108 billion, which puts it third on the list of the largest IT companies in the world. Nobody could have predicted that this small search engine from about 10 years ago would turn into this international giant.

Microsoft is still active as a global brand

Although Microsoft is not what is used to be, this company still has a huge role to play around the world. It’s been valued at $77 billion, and it comes in right after McDonald’s on the list of the top five brands in the world. Microsoft is a company that is in decline, but it shows you how powerful the world of technology can be when one of the top 5 brands in the world is actually one that is declining in value.

It has not been all fun and games for technology

One piece of bad news that comes from the list of the largest brands in the world for technology is that Wal-Mart is starting to outpace Amazon. The main reason that Wal-Mart can compete now is that they have actually moved much of their business into the online world. By cutting into Amazon’s main base of customers, it gives Wal-Mart the ability to be a big player online and offline.

Technology companies on the rise

One of the most obvious choices to look at when you are looking for a technology brand on the rise is Facebook. The social media network has over 1 billion users, but they are still looking for a way to monetize all of their unique views.

About the Author:

clayton tolley

Clayton Tolley is the owner and founder of Brandsymbol, a global naming company located in Charlotte, NC. Clayton has over 20 years experience working with the world’s top brands.

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SEO Tips to Remember When Building Your Site

The following is a guest blog. Email me at roshanjoshi@gmail.com with the subject ‘Guest Blog’ if you are interested in guest blogging.

Everybody knows that the first thing you want to do after launching your site is to start generating reasonable traffic. You won’t be earning sales or any reputation if nobody is visiting your site or if nobody is even aware that it exists. To gain better traffic, you need to rank on search engines like Google and Yahoo.

This can be achieved with both off-page and on-page optimization. On-page optimization is where you should start first since it is concerned with the content and design of your actual web pages. Consider these following SEO tips while building your site to help it rank higher on search engines:

1. Use proper meta descriptions.
Meta descriptions do not directly affect page rank since they are not directly measured by search engine crawlers but they are directly reflected by user preference. The Meta descriptions are the first two lines that users will read below a link so make sure you make it eye-catching and connect the content of the page to the keywords used. Remember that it is the first thing users will see and may be the factor that will push them to click on the link or to move on to the next.

2. Learn how to use Flash.
Flash is a really good tool if you want to convey audio and video or other interactive medium in your site but remember that search engine crawlers are more sensitive to text and HTML/CSS codes than they are to these mediums. Instead of designing a website that depends entirely on the Flash engine, use Flash content as a component of the site instead. There are a myriad of Flash game websites that you can check for good examples such as Kongregate and Armor Games.

3. Give distinctive and relevant names to images and audio and video files.
Instead of adding an image in a webpage and give it a random name like “image123.jpeg,” it is much smarter to give it a name relative to the keywords you are concentrating on for that page. This will boost the page and the image’s relevance during searches. Make good use of Google Images and you’ll easily build relevant inbound sources to your site.

4. Utilize keywords in headings and title—but don’t stuff.
The title of your page is going to be on the very top and is the first thing checked by web crawlers so it is pretty common sense that you’ll want your keyword in there. Properly inserting keywords in your headers and titles will make the site more relevant to the keywords and the content of the page, therefore increasing its page rank.

5. Focus on quality content.
There is no other way to stress this. Write web page content that is fluid and easy to read, relevant to the topics and keywords chosen, and make sure that it is not stuffed with so many links and keywords. Put yourself in the shoes of the user. If the web page is easy to read, easy to navigate, and relevant to your needs and wants then you know you’ve done a good job.

Experts like Search Engine Optimization Phoenix will tell you that SEO is an easy task that becomes an endless and redundant challenge with each passing day. So long as you focus on good quality content and you don’t get lazy in naming Meta tags, Meta descriptions, images and other content, your site will eventually rank higher and higher.

About the Author:

sunny popali

Sunny Popali is SEO Director at http://tempocreative.com.Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

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