Blog about Internet marketing strategies - social media, & SEO

Category: social media

Social Media Marketing = Long Term Commitment

Now you cannot build a proper business with short-sighted strategy, can you? For the long term positioning, your business has to work and invest in a brand: social media marketing can be a great component to that.

Gary Vaynerchuk nails it when he says this:

Social media marketing is like going Beyonce on your customers.
You gotta put a F***ing ring on it!

So the next time you decide to use social media for marketing, don’t go half-heart or try around each networks you come across. Have a social media strategy and make a long term commitment to give the best for your users and for your brand.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

Five Tips To Improve Exposure on Facebook’s News Feed

Do you have a Facebook page like many other businesses do? If so, then you should also be concerned about something many people involved in SEO have observed. That is, business pages seem to be generally ignored in Facebook’s news feed. Some leading SEO company professionals are even complaining that Facebook is deliberately ignoring business pages so you’ll be forced to pay for a “priority slot” in their news feed.

As things stand right now, it’s likely that only about seven percent of your target audience actually get to see your posts. But, before you rush to pay for an increase in viewership, you may want to try improving your exposure in Facebook’s news feed by making a few tweaks to your page first.

EdgeRank

What is EdgeRank and why does it matter? You may not realize it, but Facebook has an algorithm that largely dictates how much of the content you have on their site is shown to your target audience and what percentage of that audience will actually see each post.

This is EdgeRank and it is the biggest reason why only about seven percent of your target audience gets to see your posts. Once you reach a decent number of fans on Facebook, therefore, your focus needs to shift from trying to acquire more fans to trying to reach as many of those fans as you can. Here are some tips on how you can possibly double the current percentage of your audience who sees your posts:

Facebook EdgeRank
EdgeRank is the biggest reason why you may not have the kind of visibility you expect on Facebook. Image source

1. Measure Your Current Reach

Each business page is different and may have a different set of data. It would be wise for you to find out exactly how well you’re faring in terms of reaching your target audience on Facebook. You just might find that the biggest reason why you’re not getting the results you expect from this social networking site is the fact that you’re not reaching enough of your fan base.

To determine your reach, you simply need to check your statistics on Facebook Insights. Get the total of your reach within the last month and then divide the result by your total number of fans.

Facebook also reveals the number of people that saw each post. If most of your posts are seen by only a small percentage of your fans, the problem could lie either in your content, or the time at which you post.

To ensure your posts get maximum visibility, it’s important that you schedule your posts at a time when most of your fans are likely to be online. This would depend on your time-zone and the demographics of your fan base. A process of trial and error and monitoring how many people see your posts at different times will help you decide on the best posting schedule.

2. Go Viral

There are several ways for you to make your Facebook page go viral, but perhaps the most effective is by running a contest.

If you have a good fan base already, you could create a buzz around your page by choosing a theme and then asking your fans to upload photos in accordance with the theme. Announce that winners would be chosen based on the number of likes each photo gets.

This results in your page link getting shared several times by your fans in their efforts to win the contest. Perhaps the best thing about such contests is that it doesn’t require expensive prizes. Even something as simple as gift checks and getting the winning photo posted as your page’s cover photo is enough to get people excited.

If your social reach is dismal or less that what you’d like it to be, you have start putting a strategy in place to increase fan engagement. The following are among the three best practices that can help:

a) In all probability the demographic profile a large section of your fans’ friends will be similar to theirs. So, if your reach level has become dismal, using Facebook’s ‘Promote This Post’ feature may help. It will improve your post’s visibility, and it will appear in the feeds of your fans’ friends as well. However, you should only use this option for your best posts, or those associated with a promotion you are running.

b)  Create content that your target market would like and find a way to associate your brand with the same. Look at SproutFoods Facebook page, for example.  They do a great job of engaging young mothers with a good mix of fun graphics, baby food advice, and interactive promotional post.

c) Organize giveaways and contests for your Facebook fans. If you use the Fangate, you can encourage non-fans to like your page as well.  Make sure though that the giveaway or prize is related to your brand or branding message in someway. If you are B2C this may be easy, since you can give away one of your products. But, for B2Bs organizing successful contests maybe more challenging.

A good strategy for B2Bs, therefore, is to offer information products like whitepapers, free seats in a webinar, third party invites to coveted Industry events, etc. This way they can use the prizes to add to their brand value.

3. Use Photos to Your Advantage

When we talk about content, we’re not just talking about pure text articles. Particularly in a social platform like Facebook, pure text is significantly less effective than other types of content such as photos.

If you want to increase your visibility on this platform, therefore, you need to share more photos and focus less on status updates. You may even use photos on your Facebook page to drive more traffic to your company website by providing a link on the caption that accompanies each photo.

Perhaps the best thing about photos where Facebook is concerned is that it has been shown to be the most visible type of content on the site.

Pictures, in fact are a great way to generate likes for your promotional posts as well. As per a Hubspot study pictures on Facebook get 53% more likes than the average post! So, if promotional posts are accompanied by attention grabbing pictures they are likely to receive more traction.

Facebook viral marketing

You can increase your visibility on Facebook by running a contest and going viral. Image source

4. Post Relevant Content Only

A lot of businesses make the mistake of posting random content just to get likes. While it may get them some short-term attention, such posts do nothing for the business’ brand value, and even tend to put off genuine fans.

‘Relevant’ doesn’t mean promotional, but content that’s in someway related to your niche, and that your fans would find useful. For instance, while posting funny e-cards and captions may not drive much engagement to a social media company’s Facebook page, an infographic about ‘funny status updates’ that generated a lot of likes probably would.

5. Engage

Engagement is still the primary goal of social media marketing. Therefore, you should do whatever you can to engage your fans and keep them interested in your brand. One very effective way to engage people is by uploading a photo and then asking an open-ended question in the description. Not only will this invite discussion, but it will also encourage people to share your photo, so don’t forget to add a link to your page in the description.

The ‘Like If’ approach works really well too, especially, if you can create a post, graphic, or video that creates an instant emotional connection, or can make people laugh.

Interactive posts related to key events, dates and news developments also tend to drive engagement. However, as a business you have to pick and choose, which dates, events, and/or developments you want to be associated with.

For instance, if you run a fashion and accessories business, you may want to be associated with Valentine’s Day. You could upload a picture of a stunning new top with a question like, ‘What would you pair this top with on your Valentine’s Day Date?’

While these strategies may not be able to extend your reach to a hundred percent of your fans, but they can certainly improve your results.

In order to make sure that the added exposure gets you maximum leverage, it’s a good idea to add a call to action in your posts, wherever it seems appropriate. It could be on the lines of ‘Like Us For More Updates’ or ‘Visit Our Online Store’.  To track the leads and clicks that you get from these posts, you can tag the URLs , through Google Analytics, or use bit.ly’s URl shortner.

These tips should hopefully help you increase your social influence and build greater fan engagement. Good Luck!

About the Author:

Emma-Julie Fox

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

LinkedIn in Nepal

LinkedIn is a popular social network with about 200 million users and mainly used as a professional network. LinkedIn can be used by users and companies to create online profile, manage contacts and interact with their connections or groups. LinkedIn has recently also become a good source for business news and views.

As of November 2012, Nepal has over 140,000 users in LinkedIn . (Source: Socialbakers + Google).

One thing often misused in LinkedIn is the use of personal profile for company profile, which is separate. Companies should fill up profile as a company in LinkedIn (http://www.linkedin.com/companies). Sending connection request as a company is not professional – sending as company member could be fine. I am friend with XYZ company doesn’t make much sense to me. You can follow a company you want though.

Some other segments that you can explore in LinkedIn:

Jobs
Posting jobs in LinkedIn starts at $195 and is basically useless for most companies in Nepal as of now. I’ve seen some companies here do Linkedin advertising but no direct job posting.

Groups
One of the widely used segment in LinkedIn by Nepali is the Groups. There are some popular groups such as Nepal Development Forum and Nepali Professionals Living in Nepal and Abroad

LinkedIn Group Nepal Development Forum

Answers
LinkedIn Answers has a good collection of business Q&A that may be related to the field of your work. Help others and help yourself.

News
LinkedIn News is a good source for business or other news that you choose to subscribe from. Not much to choose from Nepali news source yet though.

Applications
LinkedIn allows adding useful applications to your profile such as blog, presentations, reading list and polls.

Go on, explore LinkedIn and grow your network. You can also add me to LinkedIn if you want to.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

Popular Twitter Accounts in Nepal

Here is a post specifically for Twitter users in Nepal. As Twitter continues to gain popularity and new users join this social media platform, it starts with how to use it and whom to follow. Below is a result of little ‘experiment’ I did with some Twitter Tools in order to get popular Twitter accounts in Nepal which might be worth following if you are new to Twitter.

Popular Twitter users in Nepal

What is this?

This is a list of popular Twitter user accounts from Nepal.

How is the sample (the users) chosen?

Though popularity is subjective, I have tired to select users based on following:

  • Followers higher than 1000. Just to keep user number limited – else the list would be very long. Doesn’t mean less than 1000 users are less popular though!
  • Active Twitter account. At least something tweeted this month.
  • Followers/friend ratio equals or higher than 1. Following hundreds of thousands could get you more followers but doesn’t make much sense to me.
  • User is a Nepali, or expats in Nepal who tweets about Nepal too, or Nepali living abroad. Just trying to limit for Nepal here. Surely can be applicable elsewhere as well.
  • The users are chosen from my Nepali Twitter list here, here and here – altogether about 1200 users so far.
  • (Note: Many accounts are news sites rather than users as well which are included as they are useful anyway. Some others may not Tweet much about Nepal but are included as they are from Nepal. Some commercial organizational Twitter accounts and over automated users have been avoided from the list for the sake of unadulterated community. Again these are bit subjective and you can come up with your own list too!)

Tools Used

  • Mostly SocialBro extension for Chrome.
  • Some Excel work as Twitter API is kinda limited these days.
  • Wordle.net to create Twitter cloud image above.
  • Good ole’ Google.
  • Some secret sauce!

How is it useful anyway?

  • Hope you can find interesting people on the list.
  • There are some news site Twitter accounts as well. So might be useful to keep up to date with news?
  • I am also hopeful that this list can be used as user suggestion tool when somebody first registers a Twitter account. Since Twitter primarily selects users based on popularity, having some Nepali people when someone first registers is a good idea. Otherwise new users will be suggested to follow international celebrities only. You too can help suggest who to follow (and also in Twitter Translation) here at http://translate.twttr.com/suggested_candidates

Here is a List of Popular Twitter Accounts in Nepal (in random order)

Twitter Handle URL
@nagarikdaily http://twitter.com/nagarikdaily
@ekantipur_com http://twitter.com/ekantipur_com
@iHappie http://twitter.com/iHappie
@Roopess http://twitter.com/Roopess
@niraj_1974 http://twitter.com/niraj_1974
@dhakalsaurav http://twitter.com/dhakalsaurav
@sameermdixit http://twitter.com/sameermdixit
@seasonsgk http://twitter.com/seasonsgk
@sudhasubedi http://twitter.com/sudhasubedi
@MadsArea http://twitter.com/MadsArea
@kashishds http://twitter.com/kashishds
@Ekendra http://twitter.com/Ekendra
@anqrs http://twitter.com/anqrs
@drogba_CFCuk http://twitter.com/drogba_CFCuk
@GangaBc http://twitter.com/GangaBc
@SomeshVerma http://twitter.com/SomeshVerma
@AnantaBrt http://twitter.com/AnantaBrt
@abhabhattarai http://twitter.com/abhabhattarai
@sabeenakarki http://twitter.com/sabeenakarki
@akhileshU http://twitter.com/akhileshU
@prashant_sh http://twitter.com/prashant_sh
@limshaku http://twitter.com/limshaku
@meroreport http://twitter.com/meroreport
@meaastha http://twitter.com/meaastha
@akhanal http://twitter.com/akhanal
@prabhasp http://twitter.com/prabhasp
@ParakramRana http://twitter.com/ParakramRana
@KakaBaa http://twitter.com/KakaBaa
@phalano http://twitter.com/phalano
@Aashisluitel http://twitter.com/Aashisluitel
@prashantktm http://twitter.com/prashantktm
@KanakManiDixit http://twitter.com/KanakManiDixit
@narayanwagle http://twitter.com/narayanwagle
@FunnyGooner http://twitter.com/FunnyGooner
@TamangPhan http://twitter.com/TamangPhan
@prabalgurung http://twitter.com/prabalgurung
@shailesh http://twitter.com/shailesh
@pokharelketi http://twitter.com/pokharelketi
@indradhoj http://twitter.com/indradhoj
@neokya http://twitter.com/neokya
@knchn19 http://twitter.com/knchn19
@Spriyaaaa http://twitter.com/Spriyaaaa
@svbel http://twitter.com/svbel
@himnp13 http://twitter.com/himnp13
@strophicus http://twitter.com/strophicus
@BBCSajhaSawal http://twitter.com/BBCSajhaSawal
@malvikasubba http://twitter.com/malvikasubba
@nepalitimes http://twitter.com/nepalitimes
@hamroblog http://twitter.com/hamroblog
@UN_Nepal http://twitter.com/UN_Nepal
@mkoirala http://twitter.com/mkoirala
@kishorenepal http://twitter.com/kishorenepal
@nepalnewsDotcom http://twitter.com/nepalnewsDotcom
@TASIBO http://twitter.com/TASIBO
@lendaai http://twitter.com/lendaai
@NRaule http://twitter.com/NRaule
@rajballav http://twitter.com/rajballav
@SwaggicalRuchi http://twitter.com/SwaggicalRuchi
@NepalYouthFound http://twitter.com/NepalYouthFound
@nepaliheadlines http://twitter.com/nepaliheadlines
@robpenner http://twitter.com/robpenner
@Ujyaalo http://twitter.com/Ujyaalo
@newsmandu http://twitter.com/newsmandu
@nabinkbhattarai http://twitter.com/nabinkbhattarai
@baburamb http://twitter.com/baburamb
@gunaraj http://twitter.com/gunaraj
@amritna http://twitter.com/amritna
@buddhisagar http://twitter.com/buddhisagar
@BreakingNewsNEP http://twitter.com/BreakingNewsNEP
@NepalUnites http://twitter.com/NepalUnites
@PallaviDhakal http://twitter.com/PallaviDhakal
@acharyapawan http://twitter.com/acharyapawan
@binitadahal http://twitter.com/binitadahal
@MishraRabindra http://twitter.com/MishraRabindra
@prateeish http://twitter.com/prateeish
@BishalGautam http://twitter.com/BishalGautam
@thapagk http://twitter.com/thapagk
@NrnShrestha http://twitter.com/NrnShrestha
@krips16 http://twitter.com/krips16
@lexlimbu http://twitter.com/lexlimbu
@impuzaa http://twitter.com/impuzaa
@kundadixit http://twitter.com/kundadixit
@maila_sau http://twitter.com/maila_sau
@bhumikaghimire http://twitter.com/bhumikaghimire
@asishsyangden http://twitter.com/asishsyangden
@tfcNepal http://twitter.com/tfcNepal
@tajim http://twitter.com/tajim
@sushmite http://twitter.com/sushmite
@apsster http://twitter.com/apsster
@poozaaree http://twitter.com/poozaaree
@sudheerktm http://twitter.com/sudheerktm
@acharya14 http://twitter.com/acharya14
@a_rabin http://twitter.com/a_rabin
@abishadh http://twitter.com/abishadh
@joshisushma http://twitter.com/joshisushma
@iShzz http://twitter.com/iShzz
@hellomuku http://twitter.com/hellomuku
@GoGoze http://twitter.com/GoGoze
@nilambar http://twitter.com/nilambar
@sitamademba http://twitter.com/sitamademba
@salokya http://twitter.com/salokya
@friendycalls http://twitter.com/friendycalls
@dipakbhattarai http://twitter.com/dipakbhattarai
@jhyal http://twitter.com/jhyal
@AnandNepal http://twitter.com/AnandNepal
@RajneeshB http://twitter.com/RajneeshB
@chapagain http://twitter.com/chapagain
@manjushreethapa http://twitter.com/manjushreethapa
@prerana123 http://twitter.com/prerana123
@UjjwalAcharya http://twitter.com/UjjwalAcharya
@ushaft http://twitter.com/ushaft
@nepalsites http://twitter.com/nepalsites
@nepaldiary http://twitter.com/nepaldiary
@csapkota http://twitter.com/csapkota
@AnupKaphle http://twitter.com/AnupKaphle
@DeepakAdk http://twitter.com/DeepakAdk
@lkafle http://twitter.com/lkafle
@aakarpost http://twitter.com/aakarpost
@PurpleSoul_ http://twitter.com/PurpleSoul_
@bhu1st http://twitter.com/bhu1st
@utsah_ http://twitter.com/utsah_
@anbika http://twitter.com/anbika
@chandangoopta http://twitter.com/chandangoopta
@cricketbirat http://twitter.com/cricketbirat
@brazeshk http://twitter.com/brazeshk
@meroreport http://twitter.com/meroreport
@johnparajuli http://twitter.com/johnparajuli
@jwalanta http://twitter.com/jwalanta
@prateekpradhan http://twitter.com/prateekpradhan
@sahiladai http://twitter.com/sahiladai
@InnocentIdiot_ http://twitter.com/InnocentIdiot_
@VaskarH http://twitter.com/VaskarH
@PrasanSyangden http://twitter.com/PrasanSyangden
@priteejoshi http://twitter.com/priteejoshi
@SauravRimal http://twitter.com/SauravRimal

I have now made the popular Twitter accounts from Nepal a public list here. https://twitter.com/i/#!/nepalsites/over-1000-followers-nepal You may follow any users that interest you or subscribe to the list.

Like/Dislike the list or got suggestions? Do share!

 

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

Insights on Internet Marketing Trends

Internet Marketing has become essential for all brands and companies regardless of their size. With over 1/3 of world population on the internet, companies need to know where and how users are using the internet. Here are some great graphs and insights on how people are using the internet.

(Graphs from HubSpot Download: Registration Required)

internet marketing budget increase
More and more business are increasing their internet marketing investment because it has become more effective than traditional marketing methods.

inbound costs vs outbound
Inbound marketing is the form of internet marketing where potential customers are drawn in to the website using content that they value. Some of inbound marketing tactics are SEO, blogs and social media marketing. These are getting more effective than outbound marketing tactics such as trade shows, where companies reach out to potential users by forcing them their information. New ways of reaching to prospects, such as paid search (PPC) are also getting popular.

customer acquisition using social media
Blogging and social media such as Facebook and Twitter have become important tools for all forms of business, be it B2B or B2C business. If you are not using these, you are likely to be losing customers already.

seo more pages better leads
SEO is internet marketing tactics to get website rank higher on search engine results. More content increase likeliness of appearing in search results. That’s why creating regular contents through channels such as blogging become very important.

email marketing rise
Another form or internet marketing is email marketing (or permission marketing). Done right, these are powerful way to reach to the prospects.

Facebook popularity
Facebook is the most popular of social media tools. Since almost everybody is on Facebook, this is a great way for business to reach and communicate with customers.

mobile importance
Worldwide, mobile penetration is ubiquitous. With increase in smartphone, using internet on handheld devices have increased drastically not only in developed countries, but also in emerging nations such as India, China and developing country such as Nepal (in fact Asia has the fastest growing mobile users). Mobile traffic contributes over 10% of total internet traffic globally. With mobile search marketing, more mobile users are likely to perform action than desktop users.

Are you investing on (or considering) Internet Marketing now? Share your thoughts on how it is going.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

SEO Best Practices

SEO or search engine optimization is about getting more visibility to your website on search engines such as Google. However, SEO for business without a clear strategy mostly lead to unsuccessful or non-profitable results and huge loss in terms of investment, time or both.

First, what is SEO?
Here is a video on SEO in simple language for those who are not too familiar with it.

[youtube hF515-0Tduk 620]

Each Search Engine such as Google, Yahoo or Bing rank websites based on their algorithm (set of rules). While the algorithm are different for different search engines, the important factors for SEO are

  • Content of the website or the words and the keywords
  • Titles and META tags
  • Number of links pointing to the website or the backlinks
  • Anchor text or the words in such backlinks
  • Reputation of such backlinks

While the basics of SEO are simple, due to huge number of website, the implementation and execution part aren’t always easy. Many small business often go to creative agencies that produce great looking websites that do not bring visitors through search engines. The result? There is no business through the website. Also due to lack of knowledge, SEO is often mistaken as separate segment or a value added service of an online business and left to external experts or a separate team. This is not right. SEO should be part of the marketing strategy of a business for best results and the top level should also be involved in what is expected.

Here is a video on some common SEO mistakes and ways to correct them.

[youtube 6AmRg3p79pM 620]

Each business should have a value proposition to the target market and it applies to websites as well. Why should a user come to your website and use your product/service/brand or recommend it? Knowing those help understand what customers want and which keywords to target for SEO.

For lasting SEO, it is best to focus on user and user experience rather than search engines. Since the SEO basics appear easy and results are quickly visible, it is common to overdo the stuff (such as being obsessed with keyword density, PageRank or Alexa Rank) rather than enhancing the user experience. It is however, best to focus on what your customers actually need or want. When more users like and recommend the things on the website, search engines are more likely to rank such sites naturally. For this use of social media such as Facebook, Twitter or Google+ is a great way to start. Understanding and following the best SEO practices above are always important.

Which factors do you consider for SEO of your website and business?

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

Infographics: 60 seconds in Social Media

60 seconds may not be enough even to enjoy a cup of coffee for a person in real world, but that is a lot of time in the social media world.

Consider this for what happens every minute (60 seconds) in the social networking sites:
Facebook: 700K messages sent
YouTube: 2 million videos viewed
Twitter: 175K tweets
LinkedIn: 7K searches
Pinterest: 1K visitors

Infographics - 60 seconds in social media

Still think your business can afford to miss the social media?

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

World of Social Media (Video)

Here is an interesting video on YouTube that shows the boom in social media in 2011. As we approach 2012, the social media are likely to grow even more rapidly, including the mobile social media.

Some staggering data regarding social media engagement are:

  • Facebook is the most visited website in the world
  • 11% of the world population use Facebook
  • There are more Facebook users than vehicles in the world!
  • 30 billion pieces of content are shared on Facebook each month
  • There are about 150,000,000 tweets in Twitter each day
  • Average tweet is only 40 characters long
  • 35 hours of videos are uploaded on YouTube every minute
  • 3500 photos uploaded every second on Flickr
  • Every executive of fortune 500 company is listed on LinkedIn
  • 60% admit they are using mobile devices even in bathroom!
  • Women are more active than men on social media
Social media is not an advantage for business. It is a basic necessity.

Start using today.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn
Page 1 of 212