\nB) Website selling products or services online<\/strong>
\nC) Website as direct source for generating income through ads<\/strong><\/p>\n
![\"Website](\"https:\/\/roshanjoshi.com.np\/web\/wp-content\/uploads\/2011\/07\/website-marketing.jpg\" "\\"website")
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Having a website fulfills different objectives or goals for different groups. Understanding your goals is the first step to proper website marketing. Let’s look at the three categories to see where you fit in and what you should do.<\/p>\n
A) Website providing information of professional services<\/h3>\n
Example types:<\/strong> These need website to provide the information of organization to existing clients, or as a contact channel for target clients.<\/p>\n Website goals:<\/strong> Recommended marketing strategy:<\/strong> What you should do:<\/strong> Example types:<\/strong> These can be websites that sell products or services online using debit or credit cards. Or these website can allow users to fill up details regarding their interest or place booking orders.<\/p>\n Website Goals:<\/strong> Recommended marketing strategy:<\/strong> What you should do:<\/strong> Example types:<\/strong> These can be websites that do not have any product or service of their own but sustain through ads. In fact, they advertise third party products or services on the websites or gather useful information through RSS or produce user generated content.<\/p>\n Website Goals:<\/strong> Recommended marketing strategy:<\/strong> What you should do:<\/strong>
\nBusiness houses, hospitals, universities, colleges, institutions, professionals such as doctors, engineers, lawyers, consultants, entrepreneurs.<\/p>\n
\nAllow users to contact you via email, contact form or telephone or personal visit
\nSpread organizational information
\nProvide products and services information
\nBrand awareness<\/p>\n
\nGo for a good website design that is pleasing+easy easy to use and is search friendly<\/a> (so that people can find you on Google or Yahoo). If you are in this category, your website can go for on-page or off-page SEO to make it search engine friendly. If your organizational brand management<\/a> is important, your website can go for social media marketing<\/a> as well as online advertising.<\/p>\n
\nGo for a search friendly website designer + SEO for building such website.<\/a><\/p>\nB) Website selling products or services online<\/h3>\n
\nExport, travel, ticketing, supermarkets, online shopping carts, web applications, online transactions<\/p>\n
\nMake an online enquiry
\nMake an online order
\nOnline purchase<\/p>\n
\nAlong with good looking and search friendly, your website should have transaction system that is easy to access and use. This may mean checkout system using third party applications for online transaction. Or it may be a booking form that visitors can fill to order the product or service or seek further information. If your website has many products or services, you can go for search engine friendly content management systems, or CMS so that your staff can put the new products or services whenever needed. Promote popular products or services more through search engines and social media.<\/p>\n
\nHire a team of expert programmer, designer and Internet marketer<\/a> for your website.<\/p>\nC) Website as direct source for generating income through ads<\/h3>\n
\nContent blogs, affiliate networks, business listing, news aggregator, social sites<\/p>\n
\nGet high traffic to website
\nGet users to try products or services on the website
\nGet visitors to click on ads
\nGet high number of registrations
\nGet high number of interactions<\/p>\n
\nSearch engine optimization<\/a> (SEO) and viral social media promotion play a big role for such websites. Optimizing website for high volume keywords<\/a> would be an objective for such website. Also content organization to attract glue users is a must. Having CMS is essential for adding new contents. Understanding visitor needs and your niche is crucial. Integrate viral marketing campaigns through social media to bring useful traffic to website. Explorer pay per click (PPC) opportunities as publisher as well as advertiser.<\/p>\n
\nHire experienced Internet marketer for your website.<\/a><\/p>\nConclusion<\/h3>\n