{"id":771,"date":"2012-09-03T13:39:35","date_gmt":"2012-09-03T18:39:35","guid":{"rendered":"http:\/\/roshanjoshi.com.np\/web\/?p=771"},"modified":"2012-09-03T13:39:35","modified_gmt":"2012-09-03T18:39:35","slug":"facebook-ppc-ad-intelligence-tool-semrush","status":"publish","type":"post","link":"https:\/\/roshanjoshi.com.np\/web\/facebook-ppc-ad-intelligence-tool-semrush\/","title":{"rendered":"Facebook Ad Intelligence Tool by SEMrush"},"content":{"rendered":"

SEMrush<\/strong><\/a> provides knowledge and research tools for search and marketing professionals. I talked about SEMrush keywords \u00a0Google AdWords Analytics tool<\/a><\/strong> a while back. Now SEMrush is coming up with something exciting for Facebook advertisers as well – Facebook Pay Per Click Intelligence Tool<\/strong>. Here is a walkthrough on what the tool is going to be like:<\/p>\n

Once you login to SEMrush, you can see the Facebook navigation on the Dashboard. This contains three submenus – namely Ads by domain<\/strong>, Ads by keyword<\/strong> and TOP Ads<\/strong>. Let us see more of each. I shall mostly use Nepali Facebook Ad examples for this purpose – but this is applicable for any country or globally as well.<\/p>\n

Ads by Domain<\/h3>\n

Here you can search Facebook ads by the domain name (advertised website). So if you are a travel company and want to know how much ad AceTravels<\/a> is doing, you can type their domain name acetravels.com and see the results. You can see Total Ad Impressions as well as unique impressions for the week, month or three months. Here is a screenshot.<\/p>\n

\"AceTravels<\/a><\/p>\n

Facebook Ads by Domain<\/pre>\n
Seems that AceTravels targets only Nepal and hence GEO targeting shows insufficient data. So let’s check another travel site, that of Explore Himalaya<\/a>\u00a0using their domain explorehimalaya.com.<\/p>\n
\"Explore<\/a><\/p>\n
Explore Himalaya Facebook Ad<\/pre>\n
You can also click on the single ad to see the details such as first and last seen dates on Facebook.<\/p>\n
\"Facebook<\/a><\/p>\n
Details for a Facebook Advertisement by LonelyPlanet<\/pre>\n
Here we see that the ad is targeted mostly on selected countries and there are 3 versions of Ads. The impression chart shows ad impressions across various months. We can also see the impressions for each ads and which ones are performing better. Thus it can be a useful tool to improve your ads as well. Similarly, the ad landings show the major pages that the website is targeting through those ads.<\/p>\n
\"Facebook<\/a><\/p>\n
Facebook Ad Landings checks important website pages from competitors<\/pre>\n
Features that I found need improvements in this section are:<\/strong><\/p>\n