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Internet Marketing has become essential for all brands and companies regardless of their size. With over 1/3 of world population on the internet, companies need to know where and how users are using the internet. Here are some great graphs and insights on how people are using the internet.
(Graphs from HubSpot Download: Registration Required)
More and more business are increasing their internet marketing investment because it has become more effective than traditional marketing methods.
Inbound marketing is the form of internet marketing where potential customers are drawn in to the website using content that they value. Some of inbound marketing tactics are SEO, blogs and social media marketing. These are getting more effective than outbound marketing tactics such as trade shows, where companies reach out to potential users by forcing them their information. New ways of reaching to prospects, such as paid search (PPC) are also getting popular.
Blogging and social media such as Facebook and Twitter have become important tools for all forms of business, be it B2B or B2C business. If you are not using these, you are likely to be losing customers already.
SEO is internet marketing tactics to get website rank higher on search engine results. More content increase likeliness of appearing in search results. That’s why creating regular contents through channels such as blogging become very important.
Another form or internet marketing is email marketing (or permission marketing). Done right, these are powerful way to reach to the prospects.
Facebook is the most popular of social media tools. Since almost everybody is on Facebook, this is a great way for business to reach and communicate with customers.
Worldwide, mobile penetration is ubiquitous. With increase in smartphone, using internet on handheld devices have increased drastically not only in developed countries, but also in emerging nations such as India, China and developing country such as Nepal (in fact Asia has the fastest growing mobile users). Mobile traffic contributes over 10% of total internet traffic globally. With mobile search marketing, more mobile users are likely to perform action than desktop users.
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