With 700 million users worldwide, Facebook is the favorite hangout for the youth. That is why major colleges are increasingly using Facebook as a recruitment tool along with traditional college fairs. Many major colleges and universities of the World have developed even their own social media system (typically including Facebook Pages, Twitter and YouTube) for college recruitment.
Research shows Facebook Profile is increasingly considered a criteria for a candidate. College officers use Facebook as tool to sort the candidates. Many graduate colleges are taking Facebook as recruitment tool into consideration as well. Even professors are increasingly communicating with students on social sites.
While this is the case with US or developed countries as well as some of the top Indian colleges, Nepali universities or colleges are however yet to tap onto the power and use of social sites.