Facebook users in Nepal

Facebook and social media have taken off big time in Nepal.

Update March 2021: The number of Facebook users in Nepal as of March 2021 is 12 million. This is including Facebook users from 18 years and above. Facebook continues to grow at a slower pace compared to other social media such as Instagram or TikTok in Nepal in the recent years. 90% people in Nepal use Facebook or internet on mobile only. Among them Android continues to be the dominant device.

Facebook users in Nepal - March 2021


Update November 2020: The number of Facebook users in Nepal as of November 2020 is 12 million. This is including Facebook users from 13 years. Over the last year, the ratio of 18-24 age group Facebook users have decreased significantly as they move to other social media.

Facebook Users in Nepal - November 2020


Update November 2019: The number of Facebook users in Nepal has crossed 10 million as of November 2019. This is including Facebook users from 15 years. That’s over one third population of Nepal!


Update March 2019: As of March 2019, the number of monthly active Facebook users in Nepal is 9 million. 61% of users are male and 39% female. Among these, ~47% are 25 to 34 age group. 36% are 18 to 24 age group. 17% other age groups. So basically most youth still use Facebook. Top 5 active regions are Kathmandu (52%), Pokhara, Butwal, Bharatpur and Biratnagar.

Facebook Nepal user demographics


Update October 2015: Facebook and social media have taken off big time in Nepal. As of October 2015, the number of Facebook users in Nepal is over 5 million. Even Facebook company and founder Mark Zuckerberg himself has shown fair amount of interest in Nepal, especially in the aftermath of Nepal earthquake.

While working for a client project, I have come up with some data on Facebook users in Nepal by geographic zones. Facebook (advertising) still groups based on the 14 zones of Nepal. As expected, Bagmati, which includes Kathmandu has most number of Facebook users. But just how much gap there is in the internet penetration (or Facebook usage) in the different zones of Nepal was an interesting insight for me. Hope this is useful for others too.

Bagmati leads with close to 70% of Facebook users in Nepal. This was followed by Gandaki and Narayani zones with around 9% and 7% Facebook users. Here is the current rank of the 14 zones by the number of Facebook users in Nepal.

  1. Bagmati
  2. Gandaki
  3. Narayani
  4. Lumbini
  5. Kosi
  6. Bheri
  7. Mechi
  8. Seti
  9. Dhawalagiri
  10. Rapti
  11. Janakpur
  12. Sagarmatha
  13. Mahakali
  14. Karnali
Facebook users in Nepal - all zones
Facebook users in Nepal – all zones

This just goes on to show how little internet or Facebook reaches to regions outside selected cities and zones in Nepal. This despite that fact that voice telephony in Nepal has actually reached over 100% of country population as of 2015 (Ref. NTA MIS Reports). And internet users in Nepal almost exclusively means mobile internet users (over 95%). Hopefully these kind of insights would push the telecom companies such as NTC, Ncell or the government to invest for a better coverage in all regions of Nepal. Or even open up for disruption in the underdeveloped zones for global companies such as Facebook and Google.

Methodology Notes: Tools used Facebook Advertising and Power editor. %rounded off for convenience. Facebook Reach taken as reference. Reach sample size over 50,000.


Update November 2011: Facebook users in Nepal reached 1 million around June 2011. As of November 2011, the number of users of Facebook in Nepal has exceeded 1,300,000.


The number of Facebook users in Nepal as of February 2011 is 881,160. Nepal ranks as the 75th country based on number of Facebook users. USA leads the way with over 150 million out of the whopping 500+ million Facebook users globally. Even India has over 22 million Facebook users.

The comparatively lower number of Nepalese on Facebook is because the total number of internet users is low. According to Internet World Stats, there are only 625,800 internet users in Nepal by 2010. Though this number probably doesn’t take into account of Nepalese abroad, who are the main avid Facebook users as well.

Facebook Map

Global Distribution of Facebook. 500+ million users and counting.

Top users of Facebook

USA has most Facebook users in the World. Recently, users have sharply increased from Asian and African countries as well.

Facebook Map of Nepal

Asian countries Indonesia, Philippines and India are among the top 10 list of Facebook users.

Facebook users in Nepal

The huge popularity of Facebook in Nepal ranks it in 75. Among the users, most people (over 75%) are youths of age 18-34. No doubt companies and brands are now targeting Facebook as one of the internet advertising choice due to it growing popularity and direct engagement.

Interested in marketing through Facebook?


Comments

9 responses to “Facebook users in Nepal”

  1. Nalina Shakya

    Do you have data on companies using internet as marketing tool in nepal?

    1. With 1.5 crore+ users on internet from Nepal, every companies are using internet as a marketing tool in some ways. We could consider Facebook page as marketing tool for more practical purpose. The number of Facebook page owners exceed 7.5 lakhs. Each person usually manages over one page (I end up managing dozens of company pages myself). For average couple of Pages per owner, that easily exceeds 15 lakhs companies. Considering even 20% active use, that would exceed over 300,000 companies using Internet/Facebook as marketing tool in Nepal. Hope that helps.

      1. Nalina Shakya

        Thank you for your quick response. Beside facebook do you have an idea , what other digital marketing tool is used in nepal and their rate?

      2. Digital marketing in itself is broad and can cover anything from advertising, web, mobile, social media to emerging technologies. There are companies which are primarily digital based (e.g. e-commerce sites). And there are companies which are just starting to allocate some of their traditional marketing budget to digital. You can email for anything specific as well (info@roshanjoshi.com.np)

  2. Ranjan Koirala

    Rosahan Ji Can you please provide me the recent data of Facebook and Twitter user in Nepal.

    1. Potential reach for social media users for now. Facebook 6.5 million. Twitter 2.5 million.

  3. David Kansakar

    Roshan Dai,
    Would you have any info on the number of Nepalese tweeps?

    1. don’t have an exact data so far David. But based on number of followers in most followed accounts by Nepalese (such as @nagarikdaily, @ekantipur, @bbcnepal and @usembassynepal), I assume it to be around 10K users. However there are relatively less number of active users in Twitter from Nepal. Globally, less than 30% registered accounts are active. In Nepal I believe it is even lesser due to low tech reach.

    2. don’t have an exact data so far David. But based on number of followers in most followed accounts by Nepalese (such as @nagarikdaily, @ekantipur, @bbcnepal and @usembassynepal), I assume it to be around 10K users. However there are relatively less number of active users in Twitter from Nepal. Globally, less than 30% registered accounts are active. In Nepal I believe it is even lesser due to low tech reach.

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