Now you cannot build a proper business with short-sighted strategy, can you? For the long term positioning, your business has to work and invest in a brand: social media marketing can be a great component to that.
Gary Vaynerchuk nails it when he says this:
Social media marketing is like going Beyonce on your customers.
You gotta put a F***ing ring on it!
So the next time you decide to use social media for marketing, don’t go half-heart or try around each networks you come across. Have a social media strategy and make a long term commitment to give the best for your users and for your brand.