Standout Content in Google News

Google has just launched a new type of link attribute called standout that news organizations can use to highlight their major news. This will be used to promote the news in the featured section of Google News.

The syntax is simple. Just add rel=”standout” on your link. Such as

a rel="standout" href="yourstandoutnews.html" to highlight your internal news or

a rel="standout" href="" to highlight external news. Currently Google only allows upto 7 standout news per week. More than that is not considered for featured content. Google even encourages citing others’ standout content as important parameter for earning trust on your own standout work.

This could be very significant for news organizations in terms of gaining extra exposure. This can be compared to the sitelinks features of websites where important pages get extra attention.

Some more help on how to use the standout feature can be found at Google Help here.



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