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Who doesn’t want to rank the highest on search engines such as Google or Yahoo? Follow these basic search engine optimization (SEO) tips to help your website rank better.
- Do some keyword research first. It helps to know about the important keywords to target.
- Buy a domain name with keyword if possible. Domain names cannot be changed later.
- Use keywords throughout the web site. But focus on only one keyword per page.
- Create a sitemap. Sitemaps help search engines crawl your website better.
- Avoid using Flash. Flash are not indexed properly by search engines.
- Go for search friendly website design. Navigation should be easy for visitors as well as search engines.
- Apply META tags optimization. These are the tags that are indexed by search engines and should be used wisely.
- Apply ALT tags optimization. Search engines don’t recognize images, so don’t forget to give description of your images.
- URL structure optimization for dynamic pages. Include keywords in them or use search friendly content management system (CMS) such as WordPress.
- Control overall page size. Smaller size pages are better for users as well as Google.
- Use headings. Headings are good place to put your keywords.
- Optimize anchor text for your links. Links should include keywords for best results.
- Get links to your website. This can be using link exchange or using social media.
- Do social media optimization. Sites such as Facebook and Twitter can be used to target your keywords.
- Put fresh content online. Having new useful content always helps in SEO.
- Do not fool search engines. Bad ethics or bad tactics eventually backfire at your online business too.
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