SEMRush is an online tool for Google organic keywords, AdWords and competition research. SEMRush analyzes data from its millions of keywords and domains database. This tool is as simple as entering your (or competitor) domain name or keyword to get back insights to the organic keywords, AdWords keywords, competition analysis and more. SEMRush is an essential tool for online marketers!
Let’s look at some of the features of SEMRush that makes it such a great tool. For reference I have used cheapflights.com as the website under consideration and categorized the results into three types of reports: Organic, AdWords and competitor analysis. These reports can be easily viewed from the navigation on the left. The results can be exported to various formats as well.
1) Organic Keywords Report
The first visible results are the organic keywords results. Among others, this shows the organic keyword list, its traffic share on the website, the URL triggered by that keyword and the position of that keyword on Google, each of which can be sorted. For example you can sort by your best ranked keywords. It even shows the volume of search in other countries (SEMRush currently supports 9 countries).
2) AdWords keywords Report
This shows the keywords that trigger the AdWords ad, position of ad in Google, search volume, cost for ad, competition and other details. You can even view the ad copy. Quite a handful if you want to know your competitor ads.
3) Competition Research Reports
The remaining reports show the competitors in organic or AdWords. These are
- Competitors in organic search,
- Competitors in AdWords,
- Unique AdWords Ads (ad copy),
- Potential ad/traffic buyers, and
- Potential ad/traffic sellers
An interesting addition is the competition graph, where you can compare various properties such as search traffic or number of AdWords to your competitors in graphical format.
You can also use the SEMRush competition research by starting with target keywords to find the related keyword variations and competing websites.
Free version of SEMRush shows the first 10 results in the report only. So you may want to upgrade to pro version to view the full reports. SEMRush is a tool by the same team that brought popular SEO tools such as SeoQuake and WhoRush. And SEMRush is among the best search engine marketing tools available.