Roshan Joshi – blog

Category: marketing

  • Role of Board of Directors in Organizational Strategy

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    Roshan
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    Just went through an interesting piece from Owning Up –  The 14 Questions Every Board Members Needs to Ask by Ram Charan. I thought it was quite relevant in many of the organizations of Nepal where the hierarchy is not well defined. The boards may be Actively into management or Passive part of the organization In general…

  • Social Media Basics

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    Roshan
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    What about Social Media? Social Media is the electronic technology that foster interactive communication. Essentially, social media is any internet or mobile applications that allow creation and exchange of user-generated content. Earlier forms of media were one way only that allowed companies to tell their views or information and wait for users to respond. Now,…

  • Google+ Pages for Business

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    Roshan
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    Google+ Pages allows creating online presence for business and brands through Google+, much like the Facebook Pages. Pages can be created for several categories such as: Product or Brand Company, Institution or Organization Local Business or Place Arts, Entertainment or Sports Other Google+ pages are similar to the regular Google+ profiles in the sense that…

  • New location targeting features on Google AdWords

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    Roshan
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    Google AdWords location targeting tool has undergone some changes to make it more easier to target. Some of the new features added are: Search Suggestions Nearby Locations Reach Improved Location Outlines Location Target Limits per Campaign Meanwhile some of the old obsolete features have been phased out. You can see the details here too.

  • New Ideas from Dead CEOs: Bank of America

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    Roshan
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    I have been trying to read this book New Ideas from Dead CEOs: Lasting Lessons from the Corner Office by Todd G. Buchholz for quite a while now. It is an insightful book with stories and experiences from the CEOs of great organizations (or great CEOs that made great organizations). It is quite thick book…

  • NTC vs Ncell Mobile – Attitude Survey

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    Roshan
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    Nepal Telecom (NTC) and Ncell (previously known as Mero Mobile) are two of the GSM mobile carriers in Nepal. NTC, established in 1913 as government organization, started GSM mobile service back in 1999. Whereas Ncell, started mobile operation as private sector in 2004. Together they contribute over 40% mobile penetration (10.7 million users as of…

  • Premature Scaling of Startup

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    Roshan
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    If you are a Startup and wondering why your company has not performed as expected, the premature scaling theory may help you understand it better. All Startups essentially go through several phases such as Discovery, Validation, Efficiency, Scale, Sustain & Conservation. Premature scaling in terms of business can occur when you jump to a next…

  • Google Search and AdWords Research with SEMRush

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    Roshan
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    SEMRush is an online tool for Google organic keywords, AdWords and competition research. SEMRush analyzes data from its millions of keywords and domains database. This tool is as simple as entering your (or competitor) domain name or keyword to get back insights to the organic keywords, AdWords keywords, competition analysis and more. SEMRush is an…

  • SEO tips for website

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    Roshan
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    Who doesn’t want to rank the highest on search engines such as Google or Yahoo? Follow these basic search engine optimization (SEO) tips to help your website rank better. Do some keyword research first. It helps to know about the important keywords to target. Buy a domain name with keyword if possible. Domain names cannot…

  • 101 awesome marketing quotes

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    Roshan
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    Here is a collection of 101 great quotes of modern day marketing, especially regarding social media and internet marketing. The first quote by marketing Guru Seth Godin is “If you wait until there is another case study in your industry, you will be too late”. And that’s just the beginning. Which is your favorite quote?