Roshan Joshi – blog

Category: marketing

  • Google+ Pages for Business

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    Roshan
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    Google+ Pages allows creating online presence for business and brands through Google+, much like the Facebook Pages. Pages can be created for several categories such as: Product or Brand Company, Institution or Organization Local Business or Place Arts, Entertainment or Sports Other Google+ pages are similar to the regular Google+ profiles in the sense that…

  • New location targeting features on Google AdWords

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    Roshan
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    Google AdWords location targeting tool has undergone some changes to make it more easier to target. Some of the new features added are: Search Suggestions Nearby Locations Reach Improved Location Outlines Location Target Limits per Campaign Meanwhile some of the old obsolete features have been phased out. You can see the details here too.

  • New Ideas from Dead CEOs: Bank of America

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    Roshan
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    I have been trying to read this book New Ideas from Dead CEOs: Lasting Lessons from the Corner Office by Todd G. Buchholz for quite a while now. It is an insightful book with stories and experiences from the CEOs of great organizations (or great CEOs that made great organizations). It is quite thick book…

  • NTC vs Ncell Mobile – Attitude Survey

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    Roshan
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    Nepal Telecom (NTC) and Ncell (previously known as Mero Mobile) are two of the GSM mobile carriers in Nepal. NTC, established in 1913 as government organization, started GSM mobile service back in 1999. Whereas Ncell, started mobile operation as private sector in 2004. Together they contribute over 40% mobile penetration (10.7 million users as of…

  • Premature Scaling of Startup

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    Roshan
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    If you are a Startup and wondering why your company has not performed as expected, the premature scaling theory may help you understand it better. All Startups essentially go through several phases such as Discovery, Validation, Efficiency, Scale, Sustain & Conservation. Premature scaling in terms of business can occur when you jump to a next…

  • Google Search and AdWords Research with SEMRush

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    Roshan
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    SEMRush is an online tool for Google organic keywords, AdWords and competition research. SEMRush analyzes data from its millions of keywords and domains database. This tool is as simple as entering your (or competitor) domain name or keyword to get back insights to the organic keywords, AdWords keywords, competition analysis and more. SEMRush is an…

  • SEO tips for website

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    Roshan
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    Who doesn’t want to rank the highest on search engines such as Google or Yahoo? Follow these basic search engine optimization (SEO) tips to help your website rank better. Do some keyword research first. It helps to know about the important keywords to target. Buy a domain name with keyword if possible. Domain names cannot…

  • 101 awesome marketing quotes

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    Roshan
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    Here is a collection of 101 great quotes of modern day marketing, especially regarding social media and internet marketing. The first quote by marketing Guru Seth Godin is “If you wait until there is another case study in your industry, you will be too late”. And that’s just the beginning. Which is your favorite quote?

  • Website Marketing Strategy

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    Roshan
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    In general, a website can serve any of these three purpose. A) Website providing information regarding your professional services B) Website selling products or services online C) Website as direct source for generating income through ads Having a website fulfills different objectives or goals for different groups. Understanding your goals is the first step to…

  • Social Media Trend

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    Roshan
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    Social Media & Sharing Trend Social media has been playing a dominant role on the web. The following is a trend of the most popular social media globally. It also presents the comparison of popularity of social media in Nepal, India and USA and globally. Social Media Global Share Global Growth USA Share India Share…