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Archive: September, 2011

Standout Content in Google News

Google has just launched a new type of link attribute called standout that news organizations can use to highlight their major news. This will be used to promote the news in the featured section of Google News.

The syntax is simple. Just add rel=”standout” on your link. Such as

a rel="standout" href="yourstandoutnews.html" to highlight your internal news or

a rel="standout" href="" to highlight external news. Currently Google only allows upto 7 standout news per week. More than that is not considered for featured content. Google even encourages citing others’ standout content as important parameter for earning trust on your own standout work.

This could be very significant for news organizations in terms of gaining extra exposure. This can be compared to the sitelinks features of websites where important pages get extra attention.

Some more help on how to use the standout feature can be found at Google Help here.


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Premature Scaling of Startup

If you are a Startup and wondering why your company has not performed as expected, the premature scaling theory may help you understand it better.

All Startups essentially go through several phases such as Discovery, Validation, Efficiency, Scale, Sustain & Conservation. Premature scaling in terms of business can occur when you jump to a next phase while still in the lower phase. Premature scaling can occur in terms of several dimensions such as:

Customer: spending too much resources on a customer before the product/market fit

Product: building product without validating the problem/solution fit or product/market fit

Human Resource: hiring too many people and a tall organizational structure. (Often a problem when cheap human resource is available)

Financial Resource: raising too much capital than Startup can handle (especially from outside sources)

Business Model: focusing too much on profit maximization without looking at market or environment.

premature scaling infographic

Infographic on Premature Scaling of Startups

See more details as covered by the Startup Genome Research

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